ShowAfrica is officially launching its highly anticipated podcast, Behind the Food, powered by PhotoMade.

This brand-new series dives deep into the rich culinary heritage, vibrant flavours, and incredible stories of the chefs, artisans, and innovators shaping African cuisine across the globe.

Bringing the Vision to Life

At PhotoMade, we specialise in end-to-end creative production—from initial concept and set design to multi-camera filming and audio engineering. For Behind the Food, our team designed a warm, intimate studio environment that reflects the heart of the show:

• Warm, Acoustic Aesthetics: Featuring rich wooden slat panelling, ambient lighting, and cosy plush seating designed for natural, engaging conversations.
• Custom Branding: Highlighted by a custom neon “Behind the Food” sign, branded tableware, and curated decor, including a nod to the Africa Food Festival.
• Broadcast-Quality Studio Setup: Equipped with premium multi-microphone audio capture and multi-camera angle framing to ensure every episode looks and sounds exceptional.

What to Expect

Each episode of Behind the Food will explore the culture, history, and passion behind iconic dishes and rising food trends. Expect inspiring guest interviews, deep dives into authentic recipes, and dynamic discussions on the future of African gastronomy.

“Partnering with PhotoMade allows us to elevate our storytelling with studio-grade visual and audio quality. We can’t wait for our audience to experience the show in high definition.”

— ShowAfrica Team

Watch & Listen

The first episode of Behind the Food will be dropping soon across major streaming platforms and YouTube. Stay tuned to PhotoMade.co.uk and ShowAfrica’s channels for release dates, behind-the-scenes teasers, and exclusive content!

We were honoured to partner with the incredible team at Cultured Tribe to bring their empowering “This Girl Can” campaign to life.

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